Digital Switch hits the magic 1,000,000
01/10/2007

Koko's latest viral game Digital Switch has now passed the magic 1,000,000 hits mark.

The viral game we have produced for Martin Dawes has now been played over 1,000,000 times since it was launched on 22nd August 2007. Digital Switch has been received extremely well by users and the feedback we have been given has been very positive.

Including a top 100 high score system has seen one or two battles between users for the number 1 spot. Currently the battle is between Sean & MikMik who completely dominate the top 10 places. Just to give you an idea of how long these two gamers have spent with the brand, users would need to spend over 1 hour playing a single game in order to accumulate enough points to take the top spot from Sean.

If your company is considering a Koko viral game or viral campaign, here are a couple more statistics that might make that decision a little easier. Digital Switch now has a user return percentage of over 10% which is constantly growing, the average time spent per user with the game and the Martin Dawes brand is over 4.5 minutes and the longest playing time is a mind boggling 2 hours!!!

Play Digital Switch now.

If you would like Koko to grow your brand, please click here.