David Gray uses Koko for Facebook widget
31/10/2007

Koko, in collaboration with The Creative Corporation have just launched David Gray's new Facebook widget on... well Facebook! Warner Music Group approached us to create a widget that would promote the release of David Gray's new Greatest Hits album scheduled for release on the 12th November 2007.

The widget allows users to listen to his new single 'You're The World To Me' as well as short clips of all the tracks that are on his new album. Fans can also watch a selection of music videos, all within their Facebook profile page.

Users are encouraged to send the widget onto their Facebook friends with the inclusion of a competition element and the chance for them to watch an exclusive video with David Gray talking about his new album. To be eligible to enter, users are required to send the application onto 6 of their friends and for each additional 6 friends they send it to, they get and additional entry into the competition. This encourages the widget to become truely viral within the Facebook environment.

Add David Gray's Greatest Hits application to your Facebook profile.

Facebook has millions of active daily users with thousands signing up each day, and tapping into this huge user base gives brands the opportunity to communicate a brand message to a large audience. Koko have developed ways that gives us the ability to intergrate our viral campaigns into the Facebook environment as well as creating bespoke Facebook widgets.

If you would like Koko to grow your brand, please click here.