Portfolio > World of Confusion - Facebook App & Advergame
Play World of Confusion now.
Primary objectives
Online money giant Confused.com came to Koko and asked us to create a social media game to promote their credit card comparison facility.
Confused wanted to use the game to drive incremental high quality traffic to their site and make users aware that it is possible to compare credit cards on the finance site.
Developing a viral advergame to sit within the Facebook environment allowed us to increase many social aspects within the game, increasing user engagement throughout the social networking community.
Campaign overview
World of Confusion is an addictive game of skill requiring patience and thought to complete the 15 levels of money mayhem.
Players must take control of the pencil and draw bridges, ramps and barriers to successfully navigate their characters and reach the end of level goal. Players must complete each of the levels in the quickest time possible to save as much money as they can.
The game features a multitude of elements that need to be avoided at all costs including nasty spikes, heavy weights and fire hazards. It also includes elements that will help players to complete each of the levels including teleport stations, oscillating fans and safety zones.
As well as being a viral advergame, players can also add the game as an application to the social networking site; Facebook allowing them to interact with their friends via the campaign.
By adding the game to Facebook, players have the opportunity to enter a fantastic competition to win a top prize of £3000 in cash. It also allows them to challenge their friends to see who can hit the big time and top of the prestigious rich list.
Can you navigate your way through our World of Confusion?
Play World of Confusion now.
To achieve the best results for your organisation.
© 2010 Koko Digital Ltd
