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Below is a brief summary of some of the main advantages of using viral advergames to promote your brand, product, or service.

Advergames perform in three key areas (as well as being a great way to inject a bit of fun into a brand):

• Brand awareness
  Our viral advergames are designed to promote a brand, product, or service. People who play viral advergames are exposed to and interact with a brand by choice, and so its not simply pushed onto them like in more traditional forms of marketing. An advergame also requires a certain level of interaction from the user, where they remain exposed to a brand for an average of 5 minutes.

• Web Traffic
  Advergames usually have a much higher average click through rate (CTR) to more traditional forms of digital advertising. One of our more recent campaigns has delivered more than 400,000 hits to the client’s website within the first week of launch, and this like any other advergame has the potential to deliver traffic for many months, even years in some cases.

• Data capture
  Offering a competition or reward from within the game is a great mechanic to encourage users to submit their email addresses. This can usually be promoted on the main menus as well as at other points in the game, such as the game over screen, where the user is asked to submit their score to the high score board. This process can collect many thousands of email addresses for use in future marketing.
  
  
  

As well as having great success with our viral campaigns, Koko also work on some great web based projects too. These include large database driven sites, e-commerce sites, and dynamic flash based sites. We've also created many great looking banner campaigns too, for clients such as MTV and Red Bull.

To achieve the best results for your organisation.
...just add Koko.